Digital Marketing Services

Digital marketing is an umbrella term for a variety of services. Overall, it means to market and promote your online platforms. This can include your website, social media or the content you produce on either. We will go over them in depth to help you figure out which of our digital marketing services you need for your musical needs.

Social Media Management

You’re busy running your business, let us run your social media! We know when and how often to post, and strategize posted content to meet your goals.

Social Media Strategy

We know who is using what platform, when and how to market your content to each. Let us form a strategy for you to use to optimize your goals.

Content

Similar to Content Marketing, Social Media Marketing supplies relevant content to users directly to a social media platform. We strategize content to take a desired action from engagement and loyalty, to conversion. We create content aimed at your goal and your market.

Blogs

Blogs are an excellent way to market content. In blogs, we use a mix of both media and written text to engage the user to take a desired action. Blogs are strategic due to their ability to be marketed in other ways, such as through social media and email. When we create your blog content, we perform keyword research so that search engines will also find your blog posts relevant.

Website Copy

If you already have a pre-existing website, we are able to optimize the content on your pages. This is where we take your informational pages, perform keyword research to make sure the copy within your pages has what it needs for both user and search engine. We aim to write content that both educates and sells.

Keyword Evaluation

During keyword evaluation, we research the words and phrases most searched for. This is individualized to your product. Keywords are what the search engine uses to rank your site on Google, and other alternatives. If you don’t have enough keywords, we will often recommend content marketing.

Site Speed

Media intensive sites tend to load and run slowly. This occurs frequently, even if you do not notice it. The search engine, however, does notice. If your videos, photos and media players are not optimized, they will keep you from coming in contact with the users you need. We will optimize without losing quality of your media.

Errors

If your site has errors, warnings or notices, it will tank your website’s ranking. We evaluate your entire site and fix all errors.

Proper HTML

Within the code of your site, there are certain tags that need to be in place. If they are not, they will lower your ranking on a search engine. We evaluate all necessary tags and correct them.

Links

Links help to establish your site among the search engines. These can be internal and external links. We will establish a plan and implement the links strategically in order to get the most out of them.

Backlinking

Backlinking is similar to authority. Other sites can link to your site, and depending on their toxicity level, this can be a good or a bad thing. If the site that has linked to you has a low toxicity score, it will boost your rank in search engines, and vice versa. We will audit your backlinks, remove toxicicity and generate good backlinks for your site.

Newsletters

Similarly to social media, newsletters act as a way to engage your followers. By offering insights that a reader will find interesting, they are more open to taking a desired action, such as a purchase.

Deals

Offer your email list special deals! Whether it’s a discount or a freebie, emails allow you to offer exclusive deals to those that are open to you.

Tailored Emails

We offer the ability to allow users to choose what they want to hear from you about. By giving your user choice, they will feel seen, heard and important by you! They will be less likely to unsubscribe. This is because emails remain more relevant to what they want in their inbox.

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